Punchcut: Through the Years
I had the opportunity to work as a UX Motion Design Intern at Punchcut. I worked on various projects that allowed me to leverage my skills in video editing, user research, and prototyping.
My final internship project was an animated manifesto video about Punchcut and how, as an agency, they have evolved and adapted to shifts in the tech industry over the years.
Role
Timeline
Tools
better showcase Punchcut’s unique brand values and longevity to set us apart from other design agencies?
research
Promotional content for agencies are often one of the following:
Focused on the company culture, typically by highlighting team members.
Focused on showcasing their previous projects and clients.
Focused on showcasing the company purpose and core brand values.
CONCEPT
Purpose Priority: The Punchcut BLUE Through the Years
I focused on "purpose priority" because Punchcut has yet to communicate it through its promotional content. Punchcut had recently celebrated its 20th anniversary in 2022, so I wanted to showcase the company's longevity in the design space and capability to adapt to rapid changes in the tech industry.
final
Styleframes and Process
process
Behind the Scenes
inspiration gathering
Collecting a Miriad of Styles
A went ahead and collected pieces of wildly different styles in order to influence the each decade's styles.
// INTERNSHIP STORY BEGINS HERE
intro
Besides this video, I did other stuff!
Hide n' Seek Game made using Figma prototyping tools.
Important Note: This was made before the introduction of variables and conditionals.
Finally, I got some kudos after our Amazon client project!
Important Note: This was made before the introduction of variables and conditionals.
Internship reflection
Retrospective
Client meetings can come quick and the turnaround for prototypes are less than a week. I once tried again and again to fix and polishing one aspect; leaving a huge rush to finish it in time.
Users during research sessions appreciated being able to explore prototypes in an open-world form, as opposed to a predefined route determined by us.
With permission, I was able to access Punchcut's extensive documentation regarding design process, previous case studies, best practices, etc. As a student, this was invaluable information.
My internship project had a lot of moving parts, so my mentor (Shoutout to Bella!) told me to start with the main transitions, then slowly block out the primary motion, and then work on subtle secondary motion after.